Digital product strategy, research & design
Customer research provides evidence to make product, strategy and design decisions. We champion a mixed methods approach to build understanding from multiple angles.
We design unique research studies for each project. Combining qualitative, quantitive, attitudinal and behavioural methods to uncover deep insights and generate actionable take-aways.
Some of our research techniques
- 1-1 Interviews
- Field Studies
- Prototype Evaluations
- Card Sorts
- Tree Tests
- Diary Studies
- Usability Testing
We create digital product strategies by developing a deep understanding of customers, business and technology.
Our product strategies are always based on customer research and balanced with commercial and technical inputs.
Some of our techniques
- Strategy Workshops
- Vision Definition
- Market Evaluation
- Technical Workshops
- Business Analysis
We combine research and product strategy to create effortlessly simple and easy to use websites, applications and services.
Starting with understanding user needs, we'll typically map out journeys, sketch concepts and ideate before getting into the detail and building prototypes.
Some of our design techniques
- Journey Mapping
- Sketching & Concerting
- Visual & Detailed Design
HOW CAN WE HELP?
If you've got a strategy, design or research question, we'd love to chat